LinkedIn: How to Effectively use it to Amplify your AgencySep 27, 2021
The benefits of LinkedIn may seem pretty self-explanatory. It’s a great social networking site for business professionals. It’s a great way to connect and find people who may be helpful to have in your back pocket. It gives us a way to share valuable content.
But the truth of the matter is, we are underutilizing LinkedIn. We have the tools right in front of us, but we aren’t using their full potential.
Are you using your LinkedIn account entirely, to amplify your agency? Chances are, you’re not, but you can be! And here’s how.
Share Your Quality Content
LinkedIn is the perfect place to share your agency’s unique content and get it in front of the audiences who are seeking you.
Content that teaches or informs the LinkedIn community has an excellent possibility of gaining traction and going viral. Use the site to share and draw people toward your agency.
The importance of quality content goes up tenfold on sites like LinkedIn, geared toward professionals in your niche, giving them an inside look at your agency’s capabilities. Don’t take the opportunity to make a great impression lightly. Establish yourself as an authority!
Your reach can extend to many more industry members if your well-thought-out content gets enough attention, creating more awareness for your agency.
Your LinkedIn profile can genuinely be a window into who you are as an agency owner. People want to connect with you as a person long before they consider working with you, so feel free to let them in a little.
An appropriate photo and a description of your background are perfect.
And don’t forget to fill in your LinkedIn summary. This box gives you the opportunity to speak directly to your audience, explain who you are and what you do, and introduce yourself.
You can also take the opportunity to promote your agency and address your leads’ pain points and how your agency manages them. Use the summary to sell your agency, demonstrating your abilities as an agency.
Join LinkedIn Groups
LinkedIn is a social networking site, but are you and your agency actually using it to network?
There are tons of groups you can join to help connect with your target audience. Groups like Digital Marketing, Content Marketing Institute, and SEO Expert may be useful to you as an agency owner, connecting with leads and getting ideas for your agency.
You can use groups to gather more information, insights, and advice from other industry leaders, but you can collect relevant feedback from your audience.
You can also consider creating a LinkedIn group of your own to attract relevant leads. Making a hub for people to connect with your agency can prove to beneficially affect your reach and conversions. You can scour the member lists of groups you join and start adding prospective clients to your own group.
Having your own agency LinkedIn group, full of your prospects, allows you to continue to promote your content to the exact, right people.
Groups on LinkedIn make it easier to cast a wide net and potentially gain more leads while putting your agency’s name out there.
Connect and Build Relationships
Avoid getting sucked into being solely focused on doing business on LinkedIn.
Yes, LinkedIn is geared toward professionals wanting to promote themselves and their businesses. Still, it’s off-putting if the only way you interact with others on the site is by pushing your agency onto anyone who will engage.
Constantly nudging people to “follow me,” “click here,” or “read this” is not what you want to do. You want people to come to you organically, although you are working behind the scenes to help guide them toward your agency.
Try connecting and building relationships, first and foremost.
Share about your agency, what motivates you, and what your goals are. Show a genuine interest in what others are doing and working toward. Support other industry leaders and give feedback and tips when you can.
And connect with leads, giving them a sense of what your agency can do for their businesses and what makes you a relevant and reliable agency.
Then, it’s up to you to determine how to nurture those leads from there.
The whole point is to avoid being too sales-y as you amplify your agency. Instead, being genuine and personable is the name of the game.
Grow Your Email List
One last perk to be gained from LinkedIn is the chance to add to your email marketing list.
Because LinkedIn gives you the opportunity to reach millions of people with ease, you can invite people to follow you or your agency, connect with them personally and invite them to join your list. Let them know the benefits of joining your email list.
Don’t forget your lead magnets!
Show them why it’s worthwhile to join your agency’s mailing list and let them explore your skills.
Use LinkedIn to your advantage, to its fullest potential, to amplify your agency and boost your reach!