Testimonials: Why You Need Them for your Agency

Sep 24, 2021

When it comes to your growing agency, all the content marketing in the world will not hold a candle to the words of your satisfied clients. Agencies don’t typically get star ratings like other businesses. Instead, testimonials play a huge role in your agency’s success and the willingness of your leads to move down the marketing funnel. 

It may not always seem necessary for a strong performing agency to have testimonials, but the proof may seem like it's in the pudding. You have clients, your agency is staying afloat, and your ROI is respectable. 

But really, you would have MORE clients, your agency would be MORE reputable, and you would have MORE of an ROI if you had the support of your clients who can share their experiences with your agency. 

Purchasing Decisions

Your potential clients don’t want to throw good money away. They want to know that doing business with your agency is going to be a wise investment. 

Testimonials help encourage them necessary to happily and excitedly spend on your services. 

According to Spectoos, customers spend 31% more with businesses that have good client testimonials

Seeing your clients sharing how happy they are with your agency is reason to believe they, too, will be happy with their purchasing decision.

Boost your Conversion Rate

When a lead sees a quality testimonial in favor of your agency, they will be more likely to spend more time looking into what you can do for them. 

2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product, or service had helped another person like them. 

As consumers, we all enjoy seeing people in similar circumstances getting their needs met by a business. We relate. We connect. We feel better about using that business for our own needs. 

The same goes for those seeking marketing agencies. Suppose leads see businesses comparable to theirs thriving because of the efforts of your agency. In that case, they feel more confident about the results their business will receive with the help of your agency. 

Based on a study by BigCommerece, customers who interact with a review are 58% more likely to convert, and 50 or more reviews can generate a 4.6% increase in conversion rates.  

Keep it Authentic

The whole point of testimonials is to build trust as an agency owner. Prospective clients want to know that your agency will truly help them and provide amazing services to boost their businesses.

Any agency without any testimonials will not fare as well as one with dozens of positive testimonials for leads to check out. 

The last thing you want to do is post fluff. By making your agency SEEM relevant and worthy of a lead’s business instead of providing evidence, your leads will be turned off to the idea of doing business with you. 

It’s so easy to talk up your agency, boasting about how well you’re doing and what you know you can do. It’s not quite as easy to share what others have experienced with your agency.  

Did you know 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself. 

Skip the fluff and get those honest, genuine testimonials. Let your clients speak for your agency and help guide your leads to you.  

The Long and Short

There is a reason people leave reviews on Google and Yelp for businesses they visit or for products they purchase on Amazon. It’s because they matter. 

People want to know that they’re not wasting their time, money, or energy beforehand instead of dealing with remorse after the fact. 

It’s really quite simple and makes perfect sense. 

So, is your agency encouraging clients to share their testimonies? Do you have several to share on your site to nudge leads to move forward?